Brand News

Maui Jim: official partner of the Oracle Red Bull Racing Team

When a premium sunglasses brand meets the fastest team in the paddock, the result is a partnership that's as stylish as it is technical! For the 2025 Formula 1 season, Maui Jim invites itself into the pits of Oracle Red Bull Racing, the eight-time world champion team.

A vision at the cutting edge of technology

Thanks to its innovative PolarizedPlus2® technology, which eliminates dazzling reflections and enhances colour clarity, Maui Jim eyewear is more than just a sunwear accessory: it's a real concentrate of technology. So it's only natural that Maui Jim should become the official partner of Oracle Red Bull Racing, two brands united by shared values: innovation, excellence and the constant quest for perfection.

From paddock to podium, all equipped!

This partnership is embodied by Max Verstappen, four-time F1 world champion, leader of Red Bull Racing and a symbol of uncompromising performance. Maui Jim didn't stop at the drivers: the whole team benefits, from the race engineers to the trackside technicians. Every member of the team is now equipped with top-of-the-range eyewear, to ensure comfort, protection and optimum visibility in an environment where precision is king and every second makes a difference.

The team is highlighting two frame models in particular: Palulu, a perfect blend of style and protection, and Ho'okipa Ultra, a sporty, modern reinterpretation of the iconic Maui Jim, with its curved temples and emblematic wave pattern on pads and sleeves.’

Optics takes to the track

This cooperation illustrates how a top-of-the-range eyewear brand can find its place in the dynamic world of motorsport. Maui Jim is strengthening its international presence and reaching a new audience thanks to the global exposure offered by Formula 1, while remaining true to its DNA: quality, innovation and a hint of the exotic.